A couple goes to the cinema to see the film Eskimo. On the screen they see the hunt of reindeer and the treating of reindeer hide. It occurs to the woman that it would be profitable to make shoes at home. Both imagine how the man brings to their city apartment freshly killed animal and asks the woman to treat the hides. They laugh and come to the conclusion that it is easier to buy shoes from Baťa. The advert ends with a display of winter footwear, ice skates, skiing boots, and warm stockings and socks from the Baťa company.
The National Film Archive has the Czech and German version.