A car rounding a bend brakes hard so as not to knock down a cyclist. The cyclist, a young girl, falls off anyway but gets away without really hurting herself. Another car drives up, driven by the comic Vlasta Burian. He knows the driver of the first car - famous sportsman Pepa Maleček. Both praise their car tyres. A policeman on a motorcycle pulls up. He has good tyres too. The female cyclist turns out to have had good quality rubber in her bike tyres, too - made by Baťa. The advertisement ends with film of rolling Baťa tyres.